In today’s hip hop/rap environment, the producer has become just as, if not more, famous than rappers. In many popular songs, actual lyrical ability has taken a back seat to the beats that the MCs rap over. With this current state, it’s no surprise producers would and should have a spotlight shined on their engineering prowess. One deserving of such spotlight is Grammy nominated producer Prolyfic. His “present” to the Hip Hop community is something to check out.
Here is what he has to say about the project:
“People forgot what quality sounds like. What quality feels like. So I made all of these tracks over the weekend (12/20/13) just to flex, and give a reminder of what it is that I do. A lot producers would hoard these beats, but they come easy to me. The artwork was done by me, using only iPhone apps. Consider this my “My. Nice Guy” care package. Quality+Quantity. Merry Christmas…. Enjoy!” – Prolyfic